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Glossary Logistics / Term

Click-and-Mortar

With reference to a traditional brick-and- mortar company that has expanded its presence online. Many brick-and- mortar stores are now trying to establish an online presence but often have a difficult time doing so for many reasons. Click-and- mortar is "the successful combination of online and real world experience.".

Permanent link Click-and-Mortar - Creation date 2021-12-06


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