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Glossary Logistics / Term

Pull or Pull-Through Distribution

Supply chain action initiated by the customer. Traditionally, the supply chain was pushed; manufacturers produced goods and pushed them through the supply chain and the customer had no control. In a pull environment, a customer's purchase sends replenishment information back through the supply chain from retailer to distributor to manufacturer so goods are pulled through the supply chain.

Permanent link Pull or Pull-Through Distribution - Creation date 2021-12-06


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