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Glossary UI/UX Design / Term

Empathy Map

Empathy maps are collaborative tools that help us visualize user behavior, attitudes and feelings. They are split into 4 equal quadrants containing information about what the user is saying, thinking, doing and feeling. At the center, we place our user persona. We fill each quadrant with information we’ve collected through user research.

Permanent link Empathy Map - Creation date 2021-09-28


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