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Glossary UI/UX Design / Term

Eye Tracking

To fine tune and measure our UX efforts, we’ll want to understand what users are doing on our products. Eye tracking lets us measure user eye activity with specialized tools, showing us where users look and in what order.


Specialized hardware and software that tracks users’ point of vision on an interface. Namely, it tracks where users focus their visual attention while viewing an interface.

Permanent link Eye Tracking - Creation date 2021-09-28


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